Wideblue
Created in 2001 as a division within Polaroid Corporation, we became an independent company in 2006.
In 2007 we created a spin-out company, PWB Health, to develop and commercialise the Breastlight. Wideblue's work on Breastlight has won two major design awards and the product is now sold by Boots.
Wideblue's clients benefit from our business background as well as our expertise in designing technology-based products:
- Start-up companies value Wideblue's first-hand experience of the technical, commercial and funding requirements for emerging technology businesses. We act as a "virtual" product design and development team, allowing companies to develop products without the fixed costs of an in-house engineering group.
- Established companies use Wideblue to complement in-house resources. For example, we work with life-science departments to design products which can commercialise their discoveries. We also apply our specialist photonics expertise to fill skills gaps in established engineering teams.

