Design Council case study demonstrates the value of Wideblue design to university technology transfer projects

15 September 2010

The University of Aberdeen recently employed Wideblue to help with early-stage product development for an innovative new light-powered water cleaning technology.

The university’s Technology Transfer Office is working with the Design Council’s Innovate for Universities support programme, which brings design thinking and techniques into projects to help clarify the product development route and communicate the technology’s potential to future customers and investors.

Wideblue was selected for the project because we “combine a unique expertise in photonic and optical systems with product design skills to deliver integrated solutions”. Professor Donald Macphee, the inventor of the technology, described the Wideblue team as “effective, responsive and extremely inspirational to work with”.