Technology Startups

Bringing a new product to market is an exciting journey, but without the right product development support, it can quickly become a minefield. Beyond the challenges of marketing your innovation, there are countless technical and practical considerations that must be addressed to transform an idea into a commercially viable product.

From design to production, startups often need:

  • Engineering expertise in design for manufacture
  • Prototyping designers to create demonstration units and cosmetic samples that support fundraising
  • Designers who understand usability and human factors
  • Engineers who understand compliance to design to meet EMC and safety regulations
  • Small-scale manufacturing and sourcing capabilities to support initial production runs

How We Can Help

At Wideblue, we combine technical expertise with practical, real-world experience to help startups turn great ideas into market-leading products. We respect your intellectual property at every step and work closely with you to provide as much, or as little, support as you need throughout the product development journey.

Our contract design and development team offers hands-on guidance. We work with you, and support you, all the way to product launch and beyond. With the backing of our parent company, Pivot International, we can seamlessly transition your design into full-scale manufacturing, ensuring efficiency, quality, and reliability from day one.

Startup Services We Offer

  • Concept Generation
  • User Interface Design
  • Electronics Design
  • Firmware Development
  • Prototype Builds
  • Regulatory Testing Support
  • Volume Manufacturing

Our approach is collaborative and market-driven. We are often asked to put together a proposal on how a working prototype can be redesigned to allow for manufacturing. The first thing we do is sit down with your team to understand the key driving market needs. This allows us to focus on and understand where trade-offs can be made to improve the overall offering. This then allows a revised concept to be made, which can be reviewed, updated, and then taken forward through the design process. The outcome is a product design which is usable, manufacturable, affordable and meets the relevant safety standards.

Our team of engineers know what it takes to create a product design which not only looks fantastic, but also has the detail included to ensure it can be injection moulded, pass the impact testing, electrical safety tests, and assembled in a cost-effective manner, all while delivering the performance you require.

To learn more about how we help startups, contact our team.